Intake flow
Streamlined
Fewer steps and clearer routing for core inquiries.
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Client · Case File 01
Access Realty REO — Lead Intake Rebuild
Client delivery: a practical REO web system tuned for serious seller and asset-manager intent.
A conversion-focused REO site with clearer trust signals, faster routing, and better-qualified inquiries.
Client
Messaging clarity
Improved
Service paths rewritten around operator language.
Publishing speed
Faster
Reusable sections reduced update friction for the team.
Challenge
The previous site mixed audiences and buried critical actions, creating hesitation at the point of contact.
- Intake CTAs were inconsistent across key pages
- Service language lacked REO-specific precision
- Content updates were slow for a small internal team
Solution
We rebuilt navigation and page hierarchy around inquiry intent, then implemented reusable sections for faster updates.
- Intent-led IA with direct CTA placement
- Credibility-focused service copy system
- Modular page blocks for repeatable edits
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